Ad Specs

Digital ads

ACCEPTED FILE TYPES: JPG, PNG, GIF

PDF files will be converted to JPG or PNG. We do not accept HTML5 ads at this time. Please contact your sales representative for any additional questions.

L1 (TOP LEADERBOARD AD): 728 x 90px, JPG, PNG, GIF; 100KB max file size; GIF: 4 frames max.

MB1, HB1 (HOME PG BILLBOARD ADS): 970 x 250px, JPG, PNG, GIF: 250KB max file size; GIF: 4 frames max.

B1 (BIG BOX, SIDEBAR & HOME PG): 300 x 250px, JPG, PNG, GIF: 100KB max file size, GIF: 4 frames max.

B2 (FILMSTRIP, SIDEBAR & HOME PG): 300 x 600px, JPG, PNG; GIF: 200KB max file size, GIF: 4 frames max.

A1 (ARTICLE ADS): 696 x 200px, JPG, PNG, GIF, 150KB max file size; GIF: 4 frames max.

NEWSLETTER ADS: 696 x 200px, JPG, PNG: 40KB max file size. We will resample A1 ads, if required.

VIDEO PRE-ROLL:

  • Recommended video size: 3 – 5MB, 15 seconds max, 720p/1080p max, MP4.
  • Multiple renditions for slow & mobile connections will be created.
  • First 2 to 3 seconds of any video, especially ads, are crucial. This is when viewers determine whether to skip watching the video, after the 5-second
    mandatory ad view timer expires.
  • Include compelling message, inviting to click through to a webpage explaining your message in more detail, leading to conversions.